Campaign for 3 December, International Day of Persons with Disabilities.
A campaign by the Eurofirms Foundation for the International Day of Persons with Disabilities (3 December). Under the slogan «Talent is everywhere», it challenges prejudice about disability and calls for inclusion in the workplace. The piece was broadcast on TV3.
When we think of people with disabilities, we often picture them in simple jobs. The Eurofirms Foundation wanted viewers to catch that prejudice in themselves, in twenty seconds, with subtle humour and a visual twist. Five short films, vertical and horizontal, in Catalan and Spanish.
Every film shares one structure: a voice-over introduces a skilled profession and the camera steers our gaze towards the person the viewer assumes. Then the twist: the job belongs to the other person, or to both. The point is that the prejudice is supplied by whoever is watching.
“In this video there is a person who works in safety and civil protection at an urban transport company. And so does the other.”
Each twist depends on a precise camera move. We wrote the choreography of every shot before the shoot.
Shot on 29 October 2025 at the Foundation's offices in Barcelona, with professionals from the Foundation and from TMB (Barcelona's public transport operator) as protagonists. A minute-by-minute schedule so everyone only came for their slot, on-camera wardrobe guidelines and, for each film, group and individual photos for the print campaign.
Location: the canteen.
Photo session.
TMB professionals.
Natural window light.
Voice-overs in Catalan and Spanish, colour by Joan Canadell, set lighting by Sergi Masdexaxars and subtitles. The TV version was delivered to 3Cat's technical specifications for broadcast on TV3.
Vertical and horizontal films, in Catalan and Spanish, for social media, the web and the 3 December campaign, plus broadcast on TV3.