02 — STORYTELLING Five chapters
The script is organised into title cards: Sportan (experience and prestige), The system (21% bio-based materials, 34% recycled material and a 20% smaller carbon footprint), The process (the five work phases) and The result (an eight-lane competition track). Each chapter has its own on-screen titles and rhythm.
“Designed to last. Built to compete.”
- Script by title card
- System technical sheet
- Client review notes
05 — EDITING AND COLOUR From grey to red
Edited chapter by chapter with fades between sections, titles animated in After Effects and, from the process chapter onwards, ambient sound and a second, livelier music track, as agreed in the client review. The same top-down shot, before and after the works.