Quera

Quera, the story

The story of a jeweller's told through the generations who built it.

About the project

Quera was founded in 1887 as a small silversmith's workshop on Carrer de l'Argenteria in Girona and has been handed down from generation to generation ever since. The film tells that story through the passing of the baton between generations: the craft, the trust and a way of working that is inherited.

From idea
to screen

  1. 01 Brief
  2. 02 Storytelling
  3. 03 References
  4. 04 Shoot
  5. 05 Editing and colour
  6. 06 Delivery
01 — BRIEF

135 years, six generations

In 2022 the jeweller's turned 135. The task was to tell the story of a business founded in 1887 without falling into a timeline: showing what has been kept from generation to generation and what has changed.

02 — STORYTELLING

Passing the baton

The backbone is the handover between generations. A timeline runs through the whole film and, at each jump, the portrait of whoever took over is added, right up to today's generation. Customer trust is the thread that links them.

03 — REFERENCES

The family archive

Before writing the script we gathered and digitised a large amount of archive material: old maps, ledgers, press adverts, photographs of the shop window and the workshop, and the shop's renovation. It is the raw material for the animated collage in the first half.

  • Old maps to place the origins.

  • Carrer de l'Argenteria in a period photograph.

  • Press adverts for the jeweller's.

  • The workshop, in archive footage.

  • The shop under renovation.

  • The «Quera Joier» shop window.

04 — SHOOT

Jewellery in 4K

We filmed the jewellery at the shop itself, in 4K, on a white plinth with soft light so the metal and stones read without harsh reflections. Macro for the goldsmithing and watchmaking, and portraits of today's generation in the shop.

  • Historic pieces, in their original case.

  • White background, soft light.

  • Every piece with its date on the timeline.

  • Watchmaking in macro.

05 — EDITING AND COLOUR

From paper to 3D

An animated collage of archive material, a generation-by-generation timeline and, for the present, 3D graphics: a piece of jewellery being modelled and the shop façade, which goes from sketch to render before dissolving into the real image.

  • 3D modelling of a ring.

  • The façade, as a sketch.

  • And as a render.

06 — DELIVERY

For the shop and social media

A main film for the website and YouTube, plus short cuts for social media.