Girona Turisme

Som Girona

Girona érem i Girona som. A message for the city in the middle of COVID.

6 short filmsReal peopleNature · Shopping · CultureFood · MICE · Sport
About the project

In the middle of the pandemic, Girona Turisme wanted to remind everyone that the city was still alive: «Girona érem i Girona som» (We were Girona and we are Girona). We made several themed films (nature, shopping, culture, food, MICE and sport), always featuring real people from Girona, filmed while doing their jobs. An emotional piece, for the moment and for the message.

From idea
to screen

  1. 01 Brief
  2. 02 Storytelling
  3. 03 Storyboard
  4. 04 Shoot
  5. 05 Delivery
01 — BRIEF

A city on hold

In the middle of the pandemic, Girona Turisme wanted a message that was not promotional but encouraging: a reminder to the city and its visitors that Girona was still there.

02 — STORYTELLING

Girona was, Girona is

Each film opens with archive footage of the city («Girona was…») and ends with a portrait of its protagonist looking into the lens: «Girona is nature», «Girona is shopping»… Instead of actors, real people from Girona: if the city was going to speak, it should do so through its own people.

“Girona érem i Girona som.”

  • Girona was sport: archive footage.

  • Girona is sport: the same steps, today.

03 — STORYBOARD

Six views of the city

The project was split into six themed films, each with its own protagonist, locations and a single word that defines it, plus a common thread of tone and music.

  1. P01

    Nature — «responsible».

  2. P02

    Shopping — «close».

  3. P03

    Culture — «restless».

  4. P04

    Food — «innovative».

  5. P05

    MICE — «demanding».

  6. P06

    Sport — «unstoppable».

04 — SHOOT

People doing their jobs

Shot with a small crew and full health measures, filming each person in their workplace and everyday gestures, with nothing staged.

  • Shops on empty streets.

  • Raising a glass again.

05 — DELIVERY

Six protagonists

One overall film and six short films released on social media throughout the campaign. Each ends with its protagonist and the same line.

  • Girona is nature.

  • Girona is shopping.

  • Girona is culture.

  • Girona is food.

  • Girona is MICE.

  • Girona is sport.