01 — BRIEF
Shop local
The City Council wanted a Christmas campaign that encouraged people to do their shopping in the city's own shops and restaurants.
Regala Girona
The Christmas campaign for Girona's local shops.
- Camera operators
- Dani Muñoz · Guillem Fàbrega
Regala Girona is Girona City Council's Christmas campaign to boost the city's shops, bars and restaurants. The idea is simple: the best gift is the one you find in the shops and restaurants of your own neighbourhood.
From idea
to screen
02 — STORYTELLING
A gift for everyone
The thread is a still life of gifts that builds up shot by shot. Each object carries a handwritten title («For those who shine», «For the curious», «For the memories»…) and takes us to the shop or restaurant it comes from and the person behind it. The best gift is the one you find close to home, chosen by someone who knows you.
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«For those who shine».
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The still life builds up.
03 — SHOOT
Two cameras on the streets
Shot by two camera operators, Dani Muñoz and Guillem Fàbrega, to cover shops and restaurants across different neighbourhoods in just a few days and in Christmas light: close-ups of every craft and portraits of the people behind them.
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Jeweller's: the workshop fire.
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Bookshop.
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Restaurant.
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Wine cellar.
04 — DELIVERY
Christmas campaign
A spot for social media and city screens during the Christmas campaign, with the slogan «Bring our city's shops and restaurants to life».
