Seventy years, no nostalgia
Celebrating the firm's 70 years (1956–2026) with an emotional, human and collective piece of 2 to 3 minutes: not a corporate timeline, but the story of a way of doing things.

The thread that binds us. Seventy years of a Girona firm told by the team that makes it possible.
Celebrating the firm's 70 years (1956–2026) with an emotional, human and collective piece of 2 to 3 minutes: not a corporate timeline, but the story of a way of doing things.

An invisible thread passed from hand to hand and from generation to generation. Blue at first, then orange, Arxer's colour. Always present, never the protagonist: it guides the story from the family to today's team.
“Some things can't be seen… but they hold up everything we are.”

Chronological script and storyboard: shooting plans, an animated collage with archive material and the turning point towards the present.
P01Dawn in Girona. The city wakes up.
P02On the way to the office. Façade, lights off.
P03On the desk, black-and-white photographs.
P041956 — Josep Arxer Anglada opens the firm.
P05The thread enters the photographs and brings them to life.
P06The 80s, the 90s… Offices and people change.
P07The world was changing. The laws were changing.
P08A new generation. From black and white to colour.
P09"To me, Arxer means trust." Cut to the present.
P10Legacy and continuity.
P11Back to the office. The circle closes.
P1270 years.
Team interviews with questions designed to draw out concrete, lived answers: what "doing it right" means, when you've thought "that's so Arxer".
“Here, nothing is done halfway.”
The animated collage moves through time: photos shift from black and white to colour and the orange thread links each era.

A 4′45″ documentary for the 70th anniversary event, a social media version and vertical cuts with excerpts from the interviews.

